Close-up of a printing press in action, printing a sheet of paper with colorful images.

Media Buying

No Kickbacks. Just What’s Best for You.

When Plugged facilitates a media buy—whether it’s radio, billboard, or digital—we don’t take a cut from the media agency. Instead, we pass that percentage back to you as a discount. Why? Because we want you to know that every recommendation we make is based on strategy, not commission. If we suggest a channel, it’s because we genuinely believe it’s the best move for your brand.

  • Why Billboards Work

    Billboards offer nonstop visibility in high-traffic areas, making them perfect for building brand awareness. They’re bold, memorable, and always on—delivering your message 24/7. With the right design and placement, they create strong local impact and reinforce your brand wherever your audience moves

    • High visibility in busy areas

    • 24/7 message exposure

    • Strong brand recall

    • Targets local audiences

    • Supports bold, creative messaging

  • Why Radio Works

    Radio is a powerful platform for reaching engaged, local audiences—especially during drive time and daily routines. It builds trust through repetition and voice, and pairs well with other channels like billboards and SMS.

    • Reaches local listeners in real time

    • Builds familiarity through repeated messaging

    • Trusted voices create emotional connection

    • Ideal for event promotion and time-sensitive offers

    • Works well with multi-channel campaigns

  • Why Television & Streaming Work

    TV and streaming platforms deliver high-impact storytelling to highly engaged audiences. They combine sight, sound, and emotion—making them ideal for brand-building, launches, and memorable campaigns.

    • Reach broad or niche audiences at scale

    • Deliver emotional impact through video storytelling

    • Ideal for brand awareness and product launches

    • Streaming allows precise targeting and analytics

    • Pairs well with SMS, social, and event activations

  • Why Print Still Matters

    Print media—like magazines, newspapers, and newsletters—offers a tangible, trusted way to connect with audiences. It’s especially powerful for local visibility, brand credibility, and targeted storytelling.

    • Builds trust through established, credible platforms

    • Reaches niche or local audiences with high attention

    • Offers longer shelf life than digital ads

    • Great for storytelling, features, and thought leadership

    • Complements digital campaigns with tactile reinforcement

  • How We Use Metrics Across Channels

    • Billboards

      • Track impressions based on traffic data and location analytics

      • Measure lift in brand awareness via surveys or direct traffic spikes

    • Radio

      • Monitor reach and frequency through station reports

      • Use promo codes or SMS opt-ins to track listener engagement

    • Television & Streaming

      • Analyze viewership data, completion rates, and targeting accuracy

      • Measure campaign impact through web traffic and conversions

    • Print (Magazines, Newspapers, Newsletters)

      • Use circulation and readership stats to gauge reach

      • Track QR codes, URLs, or offer redemptions for direct response

    • SMS

      • Monitor open rates, click-throughs, and response rates in real time

      • Segment audiences and A/B test messaging for optimization

    • Digital & Social

      • Use platform analytics to track engagement, reach, and conversions

      • Refine targeting and creative based on performance data

    Every channel is backed by data. We don’t just launch—we learn, refine, and prove impact. Want this formatted for a pitch deck or client-facing doc? I can batch it with your service menu.

Get Digital